Music brands Heart & Sold organisation
Music has worked on the branding and communications of Heart and Sold, an initiative which looks to promote and exhibit visual art produced by artists with the condition Down’s Syndrome.
Heart & Sold exhibition director Suzie Moffat approached Music senior designer Matt Maurer at the beginning of the year seeking to create an exhibition ‘with a professional look that people would take seriously, rather then something that would invite sympathy,’ says Maurer.
A pilot exhibition is currently running until 26 August at The Mulberry Tree Café Heritage Centre in Macclesfield after which the exhibition organisers hopes to tour the show nationally.
A picture hook motif is ‘visually impactful,’ offers ‘connotations of the art industry’ and shows that ‘no pictures are hanging, as though everything is sold,’ says Maurer.
‘The pilot drew together a small but extremely talented creative team that helped to produce the brochure, website and professional framing,’ says exhibition director Suzie Moffatt. Photography is by Paul Moffatt, copywriting by Andy Murdoch and the website is by Jono Brain.
The brand will be used as the organsiation moves forward with a national touring programme, looking for fundraising and sponsorship.
Heart&Sold is now looking for artists with Down’s Syndrome to be involved in an upcoming London exhibition.