Neville Brody’s Yamaha anniversary logo
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Neville Brody has designed a commemorative logo for Japanese Musical instrument company Yamaha, which is marking its 125th anniversary this year.
Yamaha says it will begin using the logo and a new strapline ‘125 years of passion and performance’, from next month.
Yamaha says, ‘The [logo’s] geometric approach reflects the pure design aspect of Yamaha’s products.
‘Modular building blocks represent all different facets of Yamaha through the ages. The design also gives a feeling and suggestion of piano keys, lines on a musical score, rhythm and harmony.’
The new logo will be used on product exhibits, events advertisements, websites and elsewhere throughout the next year.
Readers' comments (2)
chris jones | Wed, 19 Sep 2012 4:55 pm
Quote - ‘Modular building blocks represent all different facets of Yamaha through the ages. The design also gives a feeling and suggestion of piano keys, lines on a musical score, rhythm and harmony.’
A simple 'because it looks nice and on brand' would do.
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Leo Evans-Doran | Tue, 25 Sep 2012 4:15 pm
Is it me, or am I seeing The RCA anniversary logo?
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