New crowd-funding venture BankToTheFuture.com set to launch
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Beyond Creative thinking has designed the identity for new internet-based crowd-funding venture BankToTheFuture.com, which aims to bring investors together with entrepreneurs looking for finance.
Identity
The consultancy was approached directly and asked to create something welcoming that ‘didn’t look anything like a bank’ and would work well across all media, particularly the website, which is the brand’s focal point.
Of the two target markets – investors and entrpreneurs - the client perceived that ‘the investor was more likely to be very business-minded and the entrepreneur a little more light-hearted,’ says Beyond Creative Thinking executive creative partner Emma Carter.
Brochure
The consultancy used blue for the investor and purple for the entrepreneur audiences, to differentiate and cover both client types.
A full identity and a BF mark have been created; the latter will be used for social media, and Beyond Creative Thinking has also designed the website, all stationery and a brochure.
Homepage
The BankToTheFuture.com website is due to launch on 7 August.
Readers' comments (1)
graham | Sat, 4 Aug 2012 10:55 am
Well, since the primary communication channel with it's customers is the website... it needs lots of work. Very poor design, layout, messaging.
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