New Market Research Society identity based on real data
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Purpose has created a new identity for the Market Research Society, which uses illustrations based on real data.
Identity
The MRS is a membership organisation that aims to promote the value of evidence and research and sought to rebrand in the face of increased competition.
Purpose says it developed a brand positioning for the MRS based on the idea of the organisation being ‘the conductor’ of its members.
Algorithm
From this, a visual identity was created where everything emanates from a central point.
This is brought through in the roundel logo, which uses bespoke illustrations created using algorithms from real data.
Algorithm
A suite of supporting graphics has been developed that draws on the concept of charts and diagrams used to present data.
For digital platforms, a suite of algorithms has been programmed to be interactive and animated to change in response to live data.
Ad campaign
Stuart Youngs, creative director at Purpose, says, ‘We identified that at the centre of every piece of research is a dynamic interaction and data.
‘We have harnessed the very latest digital technology to embed this quality of interactivity into the brand identity. In this way the brand attracts attention, engages its audiences and epitomises the value of research as a catalyst for meaningful change.’
Readers' comments (2)
Stuart Smith | Tue, 12 Jun 2012 1:50 pm
Where's MR Evidence Matters?
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Rob Coke | Thu, 14 Jun 2012 9:24 pm
'Evidence' is MRS Matters' first name. Her husband is called 'Size'.
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