News in brief round-up
Aesop has created a marketing campaign for Italian beer brand Birra Moretti encompassing advertising, sponsorship, social media, sales promotion and experiential marketing. The advertising campaign focuses on the trademark Birra Moretti woman and the Moretti Table – symbolising ‘great food, great company and great beer’ according to the consultancy, which is shown across all communications. The experiential Pizza in the Piazza events allow people to create their own pizza and drink the beer during lunchtimes or early eventing in one of several London locations
Red Bee Media has created a new campaign for the launch of season two of magic show Dynamo: Magician Impossible on Watch (UKTV). The consultancy created a Facebook app that allows fans of the show to see the magician, Dynamo, create a ‘personalised magic experience’ for them to watch that takes into account their personal details and real-time news alerts.
The District has designed a new website for Cambridge University’s art gallery, Kettle’s Yard, as well as creating the accompanying app and mobile site. According to The District, the site uses a ‘very simple interface that utilised some interesting movement and incorporated audio and film clips as well as static content.’
Bulletproof has appointed Steve Dunphy as vice president, creative director of its New York office. Dunphy was formerly vice president, design director at Sterling Brands and has worked for clients including Hershey’s and Nestle Waters.
Adrian Shaughnessy is to receive an honorary degree from the University for the Creative Arts at Guildford. Outgoing Design Council chief executive David Kester and Design Museum director Deyan Sudjic are to receive honorary degrees from UCA in Kent.
Fit Creative is set to launch the Get Greenwich app, which the consultancy has funded and developed itself. The app offers users event information and unique savings offers in the Royal Borough of Greenwich, and will feature in a welcome pack being given to visitors to the borough for the London 2012 Olympics.
Edinburgh-based Ron Burnett Design has created new packaging for Ian Macleod Distillers’ London Hill Gin. The new packaging introduces a deeper ‘gin green’ to the original black and metallic silver colour palette, aiming to create greater shelf standout; while small, detailed colour illustrations on the front label highlight elements such as the distillation process and brand story.
Restaurant chain Wagamama has launched a new partnership with arts and science children’s magazine, Okido, creating a new character ‘Hoshi’ (meaning ‘star’ in Japanese) designed by Okido head designer Rachel Ortis, Hoshi will be shown across new children’s menu designs, stickers and other collateral. A refreshed learning kit has also been designed for Wagamama school visits.
Design LSM has created an all-day bar and brasserie area covering 260m2 for the Hilton Brighton Metropole encorporating pendant lighting, booth seating, a new bar and snug area.
Robot Food has created a new identity for Yorkshire cheese producer Shepherds Purse. The new branding uses animal illustrations, according to whether the key ingredient is ewe’s milk, buffalo milk or cow’s milk.