News in brief round-up
A round-up of this week’s news in brief.
Pearlfisher has created the brand strategy, tone of voice, brand identity and packaging design for new oat based drink Oat Works. The packs use vibrant colours to ‘reinforce the ingredients in each variant and emphasise the great taste cues’, according to Pearlfisher; while the background beige colour references the oats. A heart icon aims to convey the heart-healthy properties of the ingredients.
Make It Clear has designed an education pack for The Royal Parks, Teacher’s Tool Kit for Outdoor Discovery. The pack aims to encourage pupils to use outdoor spaces, and 21,000 postcards designed by Make it Clear will be sent to schools across the country to raise awareness of the packs’ availability. Four environmentally friendly characters were created by illustrator Adam Mould for packs, and a downloadable version will be available in future.
Michael Nash Associates has designed the packaging for chocolatier Cocomaya. For the project the consultancy collaborated with the John Hinde Archive, a collection of postcards by the photographer famous for his holiday images. The range of Truffle boxes is sold exclusively in Selfridges.
Consultancy The Workroom has designed the 2012 event campaign for Salon International, the hairdressing industry live event at London’s ExCeL centre in October. The Workroom used bold, typographic headlines formed from the imagery relating to the show. The work is shown across the visitor brochure, website, event signage, print ads, direct mail materials and social media marketing.
Studio MB has worked on exhibition design for the Catherine the Great: An Enlightened Empress exhibition for the National Museums Scotland. The show features over 600 objects, including costumes, jewellery, paintings and insights from Catherine’s memoirs, letters and diaries.
Sergio Malorni has been appointed to the role of Principal of Medical Engineering at PDD. He joins after eight years with Industrial Design Consultancy (IDC), where he held the position of Technical Project Manager.
LBi has been appointed to re-design the website for luxury cruise brand Cunard Line, initially for the UK, US and Australian markets. According to LBi, the new site aims to focus on ‘the customer journey’ and ‘lay foundations for an optimised tablet experience.’
Consultancy Bond and Coyne has created the 2013/14 prospectus for The Arts University College at Bournemouth (AUCB), which features a number of creative cards that can be interlinked to create a 3D structure to mirror the college’s ‘build it and they will come’ ethos. According to Bond and Coyne, the format of the cards was inspired by the Ray and Charles Eames House of Card, and the design features a tear through the AUCB logo.
Consultancy The Hut Group has created a new website for Myvitamins. It allows customers to navigate the products based on their health aspirations, and splits the products into three ranges – Complete, Total and Essential for ease of use. Health information is also shown to help customers choose supplements for their specific needs.
Gloucester-based consultancy Litchfield Morris has designed the Cinderford Investment Prospectus for the Forest of Dean Regeneration Board. The document outlines the regeneration sites and development opportunities for the Cinderford area.
Studio LR has named and branded WithScotland which has been formed from a merger of The Multi Agency Resource Service and the Scottish Child Care and protection Network. The With Scotland brand has been designed to reflect optimism and the organisation’s determination to be at the heart of Scotland’s future by protecting its children according to Studio LR.