Olympic brand ready to race
Share
The London 2012 branding by Wolff Olins was unveiled earlier today at a packed ceremony at London’s Roundhouse.
Based on the number 2012, the logo design includes the Olympic Rings and the word London. The same 2012 image, with the Paralympic symbols, represents the Paralympic Games. The visual identity aims to be ‘dynamic, modern and flexible’, and has been adapted for screen and multimedia platforms. A brand film can be found at www.london2012.com
View results 10 per page | 20 per page | 50 per page
Readers' comments (50)
Andy Field | Mon, 4 Jun 2007 1:32 pm
An opportunity to showcase British design completely wasted and perhaps a sign of things to come!
Unsuitable or offensive? Report this comment
Maria Fola | Mon, 4 Jun 2007 1:46 pm
This is such a disappointment! How does this relate to London, or the Olympics, or the UK, or the values that the Games are supposed to be transmitting? You can't even see 2012 on it...
Unsuitable or offensive? Report this comment
Tim Sawford | Mon, 4 Jun 2007 1:52 pm
Absolutely horrendous - I am embarrassed!
Unsuitable or offensive? Report this comment
shaun dawson | Mon, 4 Jun 2007 1:53 pm
Not impressed at all, it looks like a poor attempt to be all "down with the kids" Cameron style. I agree it could have been a great opportunity to showcase some quality british design talent, but instead looks like it's been done by a local council.
Unsuitable or offensive? Report this comment
Sue Aperghis | Mon, 4 Jun 2007 2:05 pm
I don't think I've ever been so ashamed of British graphics?
Where did they get inspiration? It looks like a retrogress back to the days of Multi Coloured Swap Shop???...
I'm a a loss for words!!!
Unsuitable or offensive? Report this comment
Dan Collins | Mon, 4 Jun 2007 2:10 pm
http://www.gopetition.co.uk/petitions/change-the-london-2012-logo.html
Unsuitable or offensive? Report this comment
Simon McFadden | Mon, 4 Jun 2007 2:14 pm
A difficult brief to answer but what a disjointed, visually confusing and no doubt very expensive mess. Such a shame.
Unsuitable or offensive? Report this comment
Dave Noonan | Mon, 4 Jun 2007 2:34 pm
Emperor's new clothes design...this is a post mdern shambles, it looks like a third rate student concept, lacks any sort of national identity and is instantly forgettable. Who on earth sanctioned this???!!!
Unsuitable or offensive? Report this comment
Tom Lancaster | Mon, 4 Jun 2007 2:35 pm
An absolute disaster! Watch this space, this effort is going to be deservedly slammed by the whole design community. Disgraceful.
Unsuitable or offensive? Report this comment
Chaz | Mon, 4 Jun 2007 2:47 pm
I don't get it. On any level. Somebody give me the frame of reference so I can get it and see how good it is. It's appalling.
Unsuitable or offensive? Report this comment