Olympic logo furore continues
Sarah Woods and Mike Exon
The design world has been rocked by yesterday’s launch of the Wolff Olins-designed London 2012 branding, which provoked a wave of immediate, negative and ubiquitously fierce criticism.
A petition to call for the design of a new logo, or to use the Candidate City emblem, which was designed for the bid for the Olympic Games, has received well over 17 000 signatures at the time of writing and growing at a rate of 2000 an hour.
It can be found at www.gopetition.co.uk/petitions/change-the-london-2012-logo.html
But once again the national press has seized the chance to jump on what appears to be the unjustifiably high cost (£400 000) for ‘just a logo’, when there is evidently more at stake. In time, will designers suffer from this latest mainstream design backlash?