Tuesday, 16 September 2014
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Pearlfisher creates Crabtree & Evelyn Christmas packaging

Pearlfisher has created the Christmas gift packaging for Crabtree & Evelyn’s fragrance range.

Crabtree

The packaging aims to ‘tell stories through illustration that bring each fragrance to life’, according to the consultancy.

Crabtree

Sarah Butler, deputy creative director at Pearlfisher, says, ‘We devised a story for each fragrance and used bespoke illustrations, rich in contrasting colours and nature motifs, to bring it to life.’

Crabtree

The collection comprises a home fragrance range in two scents and a personal care range.

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