Pearlfisher creates Crabtree & Evelyn Christmas packaging
Pearlfisher has created the Christmas gift packaging for Crabtree & Evelyn’s fragrance range.
The packaging aims to ‘tell stories through illustration that bring each fragrance to life’, according to the consultancy.
Sarah Butler, deputy creative director at Pearlfisher, says, ‘We devised a story for each fragrance and used bespoke illustrations, rich in contrasting colours and nature motifs, to bring it to life.’
The collection comprises a home fragrance range in two scents and a personal care range.