Wednesday, 01 October 2014
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Penguin reveals new-look Pelican covers

Following Penguin’s announcement that it is reviving its Pelican brand, the publisher has unveiled the first set of Pelican covers.

Two+books

In February Penguin revealed that it would be bringing back its non-fiction Pelican imprint, which had remained dormant since 1984.

The standing and flying Pelican logos

The standing and flying Pelican logos

The books have been designed in a block cyan colour and feature a black title and white author name with a redrawn pelican in flight. (A standing pelican has also been redrawn.)

This animation shows the evolution of the book design, which used to feature a prominent white band.

The five titles are: Human Evolution by Robin Dunbar; Revolutionary Russia 1891-1991 by Orlando Figes; The Domesticated Brain by Bruce Hood; Greek and Roman Political Ideals by Melissa Lane; and Economics: The Users Guide  by Ha-Joon Chang.

Pelican books were first introduced in 1937 and featured a mark created by Edward Young and later retouched by William Grimmond.

Three+books

The first of set of books will be published in May.

 

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