Pentagram's Paula Scher designs Microsoft Windows 8 Identity
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Pentagram’s Paula Scher has designed an identity for Microsoft’s latest operating system Windows 8, using a graphic resembling a window pane.
New Windows 8 identity
Windows user experience director Sam Moreau has blogged that the new design responds to the company’s Metro design principles – a typography-based design language.
According to Moreau, Scher asked, ‘Your name is Windows, why are you using a flag?’
Moreau says, ‘If you look back at the origins of the logo you see that it really was meant to be a window. “Windows” really is a beautiful metaphor for computing and with the new logo we wanted to celebrate the idea of a window, in perspective.’
Original Microsoft Windows identity
A window-pane graphic has not been used since Windows’ first incarnation, Microsoft Windows 1.0
The Windows 8 operating system launches later this month with the Pentagram-designed identity.
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Readers' comments (22)
Jamie Homer | Mon, 20 Feb 2012 12:11 pm
I quite like it! It's a nice fresh ident, yes it does look like a couple of other things, but my only gripe would be that it might be nice to have a little more negative space in between the window panes.
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Richard Simmonds | Mon, 20 Feb 2012 1:01 pm
Ditto what Jamie Homer said.
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Bernatom | Mon, 20 Feb 2012 2:05 pm
Emotionless. Sheer Swiss Style nostalgia, ergo, trendy. Identity shouldn't be a matter of fashion if so brands will be prisoners of it. Consistency is the key for pertinence, that is if a brand stands for the same product / service over the time. Salute a classic (Coca-Cola) and ignore the pointless redesign (Pepsi) for the sake of money.
To sum up, Windows certifies its wannabe condition (Apple minimalist look alike) with this "new" ID.
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Anonymous | Mon, 20 Feb 2012 3:10 pm
I thought 'Catchphrase' died years ago!!!
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George Varela | Mon, 20 Feb 2012 4:57 pm
Idiot and obvious question Ms. Paula.
The windows symbol is creative window, color and beatiful, a window in movement.
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George Varela | Mon, 20 Feb 2012 4:59 pm
Agree Bernatom.
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Anonymous | Mon, 20 Feb 2012 9:51 pm
No matter what Windows does, apple fans will always chalk it back up to just trying to imitate Apple. Pretty pathetic.
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Anonymous | Tue, 21 Feb 2012 2:44 am
Boring, and very generic. A poor solution for a big company that's trying to rethink who they are.
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John Bryson | Tue, 21 Feb 2012 10:23 am
I like it. A pure, simple starting point. Let's see it come to life now...
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Anonymous | Tue, 21 Feb 2012 2:59 pm
I generally really appreciate Ms. Sher's work...but not this. The font is a snooze, it's too far away from the "windows", which are boring and taken too literally! The first time I saw this, I thought it was a JOKE. Sorry to see it's not. I am stunned by it's awfulness as a logo, actually.
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