Thursday, 18 December 2014
Advanced search

Plum Brands creates new identity for Muubaa

Plum Brands has created a new identity for British women’s leather label Muubaa, which is aiming to develop into a global brand.

Identity

Identity

The consultancy has developed the new identity as well as the website homepage and brand collateral including the look-book and swing tags.

Plum Brands director Lori Rosenwasser says the identity is based on the concept of ‘strong feminine’ as well as the notion of contrast, and using contrasting elements.

Look book

Look book

Rosenwasser developed the strategic direction for the brand, while designer Raya Ghattas-Edde worked on the art direction and design.

The brand identity is based around a wordmark offset by an abstracted ‘M’ symbol, while brand applications are based around the concept of layers. Plum says this creates ‘windows into the intriguing world of the Muubaa women.’

Website

Website

The new identity is launching this week with the redesigned website.

Tag

Tag

Have your say

Mandatory
Mandatory
Mandatory
Mandatory

Follow Me on Pinterest

Related images