Thursday, 31 July 2014
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&Smith and We All Need Words to rebrand Shrewsbury

Consultancies &Smith and We All Need Words are working to create a new identity for the Shropshire town of Shrewsbury.

Shrewsbury Town Square

Shrewsbury Town Square

The two groups have been commissioned by Shropshire Council to ‘put Shrewsbury on the map’, according to &Smith creative partner Dan Bernstein.

He says, ‘Other Shropshire towns all have reasons for people to visit them - for example Ludlow has food and Much Wenlock has the Olympics connection - but Shrewsbury is much bigger and has so much to offer.

‘It’s got loads of history, lots of independent shops, there’s loads there. Our job is to find the detail.’

&Smith and We All Need Words were appointed at the end of March following a pitch.

Bernstein says the new identity, which will be used by the council right down to individual shopkeepers, is set to launch towards the end of May.

Readers' comments (1)

  • Sometimes I think design and marketing has gone too far when such jobs exist as 'Rebranding Shrewsbury'.

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