This Water

19 April 2007

Innocent has rebranded its Juicy Water range and renamed it This Water, working with Pearlfisher. The decision to rebrand follows Innocent's decision to focus on 'nothing but nothing but fruit' in its core range of smoothies, which gave the company the opportunity to create a standalone brand for its Juicy Waters products. This Water will be available in supermarkets and other retailers nationally from 7 May.

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