Twitter launches new bird logo
Twitter has updated its bird mascot, with the company saying the redesigned mark will now become ‘the universally recognisable symbol of Twitter’.
The new bird will become Twitter’s main identity, replacing the former main logo, which was ‘Twitter’ in bubbled text.
Twitter’s creative director Doug Bowman (@stop) says the Twitter bird will be used to represent Twitter in all instances, adding, ‘There’s no longer a need for text, bubbled typefaces, or a lower-case “t” to represent Twitter.’
The new Twitter bird is a simplified version of the previous bird mascot, and is rendered in a slightly different shade of blue.
Bowman says, ‘This bird is crafted purely from three sets of overlapping circles – similar to how your networks, interests and ideas connect and intersect with peers and friends’
He adds, ‘Our new bird grows out of a love for ornithology, design within creative constraints, and simple geometry.’