Monday, 21 April 2014
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Twitter launches new bird logo

Twitter has updated its bird mascot, with the company saying the redesigned mark will now become ‘the universally recognisable symbol of Twitter’.

The updated Twitter bird logo

The updated Twitter bird logo

The new bird will become Twitter’s main identity, replacing the former main logo, which was ‘Twitter’ in bubbled text.

Twitter’s creative director Doug Bowman (@stop) says the Twitter bird will be used to represent Twitter in all instances, adding, ‘There’s no longer a need for text, bubbled typefaces, or a lower-case “t” to represent Twitter.’

The new Twitter bird is a simplified version of the previous bird mascot, and is rendered in a slightly different shade of blue.

The previous Twitter bird mascot

The previous Twitter bird mascot

Bowman says, ‘This bird is crafted purely from three sets of overlapping circles – similar to how your networks, interests and ideas connect and intersect with peers and friends’

He adds, ‘Our new bird grows out of a love for ornithology, design within creative constraints, and simple geometry.’

Readers' comments (12)

  • Much better.

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  • I agree with Tom. The new darker blue colour works better on a white background too.

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  • Are they changing to the darker blue? The homepage displays the new logo but in the orignial 'sky' blue.

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  • Improved but it is a shame they lost the cute and whimsical.

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  • I like it. It's cleaner.
    Not sure about dropping the word Twitter entirely though.

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  • Looks like a softer version of the old BOAC Speedbird.

    http://vintageposterblog.com/wp-content/uploads/2010/07/henrion-speedbird.jpg

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  • a little lower case t styled like a music symbol near the beak might have been a nice touch?? (a tweet)

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  • great evolution. the bird has grown into a more adult version, stays playful and friendly. the blue is more decisive. good work ;) and - yep - drop the twitter name all together, no 't' needed either... now it's up to those 5 billion websites to update their little twitter-link icons. oops.

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  • I like it but the beak doesn't look great at smaller sizes.

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  • Is it just me or isn't that blue now almost the same blue as Facebook...? Can possibly understand the need for a darker colour but to make both the colour and the bird boring and expressionless aren't they now just suffering from pointless over design... where's the fun gone?!

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