What’s driving innovation in food packaging
Packaging designers need to think more laterally, and in terms of systems, rather than discrete elements, says a report into food packaging by trend research group The Future Laboratory.Its forthcoming Food Futures book, published on 21 April, claims packaging designers need to think about the challenges facing them - from preservation, cost-effectiveness and brand experience to sustainability and waste minimisation - in a more holistic way.But while consumer concerns ...
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