Wolverhampton Wanderers rolls out new branding
Football club Wolverhampton Wanderers is rolling out its new branding, developed by Salford-based consultancy Raw.
New supergraphics and signage based on the Wolves identity have been installed around the team’s Molineux Stadium, while quotes from fans and facts about the club have also been used.
The stadium features a new retail superstore and museum in the recently opened Stan Cullis Stand, which was designed by AFL Architects.
Raw has also created a series of brand guidelines for Wolves, including a set of signage icons using club colours, and pictograms of characters wearing the full Wolves kit.
Tom Heaton, senior designer at Raw, says, ‘During the course of the project we’ve spoken to everyone from the tea lady to the chairman.
‘The core message came from listening to the fans and the people involved in the club to identify what Wolves really means to them, and hopefully this groundwork shines through in the end pieces.’
Raw was appointed in June 2011 to look at all aspects of the Wolves brand, including all sub-brands and signage.
The club was then in the Premiership, but since the initial appointment has been relegated to the Championship.
Raw says it was appointed to the work after making a presentation to representatives from all Premiership clubs on the importance of environmental graphics in stadium design, before meeting Wolves in April 2011 to discuss a brand strategy and application overhaul.
The consultancy says the final supergraphics were installed for Wolves’ most-recent home game, which was held at the end of October.