Odd in branding work for Power Plate fitness craze
Odd Design has been appointed as global branding group for exercise equipment company Power Plate International. The consultancy, which has worked with Nike and Lacoste in the past, beat three competitors in an unpaid pitch. Odd will take responsibility for the company’s corporate identity in both business-tobusiness and consumer-facing communications. This covers the design of brochures, the retail environment, websites, and advertising. The brief ...
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