Odd works on Westfield Stratford City branding
Odd is working on the branding for the Westfield Stratford City development in east London. Retail developer Westfield appointed Odd around six months ago, following a creative competitive pitch. It briefed the group to refine the Stratford City logo and to draw up brand guidelines governing typography, graphic design and image use, colour palette, tone of voice, art direction, formats and paper types,’ according to Odd creative director Nick Stickland. A spokesman ...
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