Finding your voice
When creating an identity, designers play a crucial role in driving audience interaction, and their choices can make or break the brand experience, says Simon Dixon
Willing believers
Sometimes, all it takes is the whiff of a new perfume or, in this case, its name to set a train of thought in motion. Paul Smith’s Optimistic does it for David Bernstein
Private View - A cut above
As with the world of tailoring, off-the-peg designs and templates for digital and print publishing will always have an element of compromise about them, says Jim Davies
Voxpop - which country do you think has the best-designed flag?
Virgin Media is using the UK’s Union Flag in its new identity. Which country do you think has the best national flag design?
