Design Week
Packaging & Branding Supplement
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Between the lines
Packaging & Branding Supplement
With their samey designs offering little or no distinction from their competitors, the majority of retailers prefer to play it safe when it comes to the packaging design of their own-brand products. Paul King considers the key trends and issues threatening creativity, and sings the praise of challenger brands shaking up conventional thinking
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Ahead of the pack
Packaging & Branding Supplement
Packaging is an important part of the branding mix and the dominant fee-earner for design groups claiming expertise in this area. Lynda Relph-Knight analyses the financial performance of the Top 30-ranking independent packaging and branding groups by fee-income. Research by Suzanne Hinchliffe
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All our faves
Packaging & Branding Supplement
Heroes come in all shapes and forms, from a humble plastic lemon to exquisite spirit bottles. We ask a range of industry professionals about their all-time favourites – packs that just can’t be bettered
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Building blocks
Packaging & Branding Supplement
A good relationship between design groups and their clients is crucial for producing successful work. Design Week asks a selection of design buyers what the key elements of good packaging and branding design are
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Complete package
Packaging & Branding Supplement
Innovations in packaging design and manufacturing are increasingly helping brands to stand out from the crowd. David Benady looks at some of the latest developments
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Mark of creativity
Packaging & Branding Supplement
It may bear little resemblance to the Top 30 branding and packaging groups ranked according to business success, but the groups in the creativechart have won a raft of awards for their outstanding branding and packaging work, says Lynda Relph-Knight. Research by Suzanne Hinchliffe
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Packaging & Branding
Packaging & Branding Supplement
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Running up that hill
Packaging & Branding Supplement
