Design Week
Vision Supplement
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A brand new game
Vision Supplement
A ‘correction’ process is likely to affect branding this year, but that’s good news for those who can come up with simple, memorable and flexible ideas – especially if they are good value for money too, argues Michael Johnson
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A rebalancing act
Vision Supplement
Conspicuous consumption is becoming passé as the recession starts to bite, but where does this leave commercial interior design? A shift from private to public projects and an emphasis on creative capital is the way forward, says John Stones
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Adam Churchill, Divisional Manager, Profiles Creative
Vision Supplement
A return on marketing investment is easier to prove in the digital sector, so budgets may hold up better than in other areas. The year 2009 won’t be easy, but there is a demand for freelance specialist creatives – particularly client-side
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An oasis of calm
Vision Supplement
Despite the recent budget, 2009 is going to be a difficult and unpredictable year. GDP, interest rates, tax rates, oil prices, commodity prices and exchange rates are all going to fluctuate, and this adds up to an extremely difficult environment in which to run a business. It feels like 1989, but much worse.The most successful consultancies will be cocoons of stability, certainty, security and trust in an increasingly turbulent world. Creating a benign microclimate is the ...
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Angela De Vorchik Marketing Manager, Arjowiggins Graphics UK
Vision Supplement
Recycled papers have come a long way since their early days, when they were often grey in appearance. In fact, there are more sustainable choices than ever on the market now – and that goes for the top end, too
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Beyond the tipping point
Vision Supplement
The digital arena should hold out fairly well against the downturn, says Mike Exon – especially those brands that are making the most of interactive communications and taking an integrated approach to new and traditional media
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Green dream
Vision Supplement
Sustainability could be the winner as the credit crunch tips the balance of power away from brand-owners and towards the consumer. Changes in consumption patterns might make us all behave more ethically – or not, says Clare Dowdy
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Hard lessons
Vision Supplement
The downturn is hitting design recruitment in every sector, with client budgets and salary expectations suffering badly. But think twice before retrenching too quickly, says Anna Richardson, because it could hamper your recovery
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Karina Beasley Managing Director, Gabriele Skelton
Vision Supplement
We may be in for a tough time in 2009, but exercise positivity, flexibility and willingness to adapt in order to thrive, and the design and branding industry has an opportunity to weather the storm
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Peter Tielemans Head of Marketing Communications, Sappi Fine Paper Europe
Vision Supplement
New media may be changing our lives and the marketing landscape, but printed products will always have a special power to enchant and persuade, set apart by their tactile qualities
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Phillip Sunderland Director, Streamtime
Vision Supplement
Creative people aren’t always so keen to organise their lives and keep up with the paperwork – but a golden one-stop solution is at hand to get it all back on track
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Richard Hargreaves Managing Director, Lightgraphix
Vision Supplement
It doesn’t matter how clever an interior design is if you can’t see it properly, and despite the hype surrounding low-energy lighting technology, there are many ‘wonder’ products that are less useful than traditional lamps
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Richard Owsley Managing Director, Writers
Vision Supplement
Clients should be wary of jumping on the latest buzzword bandwagon, because words and phrases intended to convey a sense of gravitas quickly become bland when overused. Instead, try saying what you really mean
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Tactile does it
Vision Supplement
Clients are opting for smaller print runs these days, but they’re also more keen to pay attention to details and experiment with unusual techniques – made possible by digital methods. Bryan Edmondson has full faith in the industry’s future
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Vision Supplement
Vision Supplement
Open a newspaper or turn on the TV and the universal headline is credit crunch. Many are, understandably, bored with this particular financial story, but there is no avoiding it and many commentators are predicting that the worst is yet to come.
