Pringle creative director steps down

Creative director Valerie Wickes, the brand consultant behind the renaissance of fashion brand Pringle, has stepped down from her role after five years.

Wickes, who is also founder and creative director of brand consultancy View, says she felt she had achieved her goal of repositioning the brand and was ready for a new challenge.

She was appointed by former Pringle chief executive Kim Winser, who left Pringle in November.