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Waterstones reverts to original logo
I was never convinced with the sans serif version and think it a brave decision to revert back. I prefer the established Baskerville.
However, it's strange times we live in with companies experimenting with their branding. Not sure this translates so well with those of us who see the waste of money used in such exercises.
Just think they could have given Joe Public a discount instead :)
Thu, 12 Jan 2012
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