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The 2012 Olympics branding comes good

Great article and my thoughts entirely. The brand launch was so focussed on the logo that the majority of people (clearly not Tom though) lost sight of the fact that the flexible brand environment potential was there for a striking look. Maybe now people can see what the brand team where aiming to achieve, and which I feel they have been very successful in doing, which is creating a vibrant, bold, unique look for the 2012 games. For me it goes to show how focusing on a logo on launch can very often do the overall brand and environment no justice.

Fri, 25 May 2012

2:47 pm