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Cardiff City FC rebrand changes club colour from blue to red

It is often said that football clubs are run by football people but there is no excuse for such a disappointing and poor attempt at establishing a brand through it's brand mark. An investment of £100m to deliver such an ill considered piece of work is insulting to the fan base and undoes all the other hard work I imagine has been done elsewhere. Look at the recent work for The Football Association of Wales where they have truly considered what it means to be Welsh to deliver a powerful, dyamic brand we can be proud of... Cardiff City FC I would advise you go back to the drawing board and give the club the identity it deserves otherwise your fans will revolt and what is a club without its fans?

Thu, 7 Jun 2012

1:24 pm