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Pentagram rebrands University of the Arts London

@chris. Yeah, most people have a cut of Helvetia, but are they confident enough to use it properly. There's probably a much bigger story here. UAL now have a single colour brand, it could save thousands over the years in print costs alone. Being able to stay on brand even from a BW laser printer is a great idea. I believe the BBC did something similar when they dropped the coloured bars under their logo. For me it's a really clever approach and shouldn't be slagged off in such a rush.

Fri, 15 Jun 2012

2:12 pm