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Getting paid for (all) your work

I think the biggest challenge is convincing clients that they effectively have to pay twice - once for you to devise a logo/visual identity/retail environment/light/sofa etc and then again when they want to use it for themselves or advertise it. could you possibly conceive that if you design a 'thing' , that your client would happily send you another cheque to feature it in an ad campaign or flyer, or thier webiste? just negotiate enough fees upfront to satisfy you financial expectations. I'd also like to highlight that clients loathe all the managed rights stuff associated with photographers and illustrators fees and generally puts them off selecting the best talent - rather they go for 'cheaper' .

Wed, 20 Jun 2012

3:52 pm