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No, I don’t want to see your brand dodecahedron
"where designers and writers pair up to do the thinking at the same time as everything else"
I think this is exactly what smaller (smarter, more efficient?) design agencies already do. Unfortunately in order to mix it up with the big brands you need a structure that is as convoluted as theirs. Birds of a feather...
Fri, 29 Jun 2012
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Marketing Academy official blog
Many consider pylons to be eyesores, but they are set for a makeover via a competition to rethink their design. However, Hugh Pearman says bettering their form will be an uphill task
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