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No, I don’t want to see your brand dodecahedron

The strategy bubble will burst, just like the pensions bubble, the housing bubble, the banking bubble and the rest. We are designers and as such our creative thinking brings all kinds of rewards to our clients. Often our insight can help them rethink their business strategy and challenge outmoded ideas. But the premise that any of us has the magical formula for brand success up our sleeves is just silly. We are designers - strategists plan wars and council estates! Bring back design.

Tue, 3 Jul 2012

9:50 am