Please fill in the form below if you think a comment is unsuitable. Your comments will be sent to our moderator for review.
All fields must be completed.
'Authenticity' in branding - How real can you fake it?
I couldn't agree more about Brew Dog. A completely new take on brewing. Thank God. Steve, I do think that 'passion' should be a new entry in 'Bullshit Bingo'. It's overused and most often a lie. I just came across a company called Portable Toilet Hire in Bristol. Their strap line? "We only do toilet hire and we're passionate about it". Je reste ma valise.
Fri, 20 Jul 2012
2:20 pm
Marketing Week's stable of bloggers offers comment, insight and observations on a variety of topics from the fast-moving world of marketing. But we also want your opinion so please join in.
Marketing Academy official blog