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'Authenticity' in branding - How real can you fake it?
I couldn't agree more about Brew Dog. A completely new take on brewing. Thank God.
Steve, I do think that 'passion' should be a new entry in 'Bullshit Bingo'. It's overused and most often a lie. I just came across a company called Portable Toilet Hire in Bristol. Their strap line? "We only do toilet hire and we're passionate about it". Je reste ma valise.
Fri, 20 Jul 2012
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