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Headline

'Authenticity' in branding - How real can you fake it?

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I couldn't agree more about Brew Dog. A completely new take on brewing. Thank God. Steve, I do think that 'passion' should be a new entry in 'Bullshit Bingo'. It's overused and most often a lie. I just came across a company called Portable Toilet Hire in Bristol. Their strap line? "We only do toilet hire and we're passionate about it". Je reste ma valise.

Posted date

Fri, 20 Jul 2012

Posted time

2:20 pm

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