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Dalton Maag creates Rio 2016 Olympic typeface
With 5448 characters, no doubt a lot of hard work involved. The typeface conveys an energy no doubt reflecting the brief and subject however perhaps a bit more time should have been spent trying to post rationalise in a more honest way. I'm sure the inspiration images would have been on everyone's mood board but somewhere along the line the pr machine fell short. This should not distract from the fact that Dalton Maag create good work.
Tue, 24 Jul 2012
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