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Dalton Maag creates Rio 2016 Olympic typeface
Rio has really taken on the creative side. The '3D' logo is fantastic and very daring for an otherwise conservative market. This typeface really matches the whole brand identity so far and looks fantastic.
Now they just need to worry about building the stadiums, hotels, airports, roads, and railways and they'll be alright!!
Fri, 10 Aug 2012
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Marketing Academy official blog
Many consider pylons to be eyesores, but they are set for a makeover via a competition to rethink their design. However, Hugh Pearman says bettering their form will be an uphill task
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