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New designs for Morrisons' Premium range
Ahhhhhhhhhhhh! I love the work Coley Porter Bell created for Morrisons’ entry range. Quirky and at times awkward but in a nice way. But this stuff? If I reach for a 'best of packaging design 1987' book I'll find the same kind of work. What the hell? It's got a bit of everything in here - Ovals, coloured bands and insignificant food cutouts. I'd go for the budget range any day. This is sub-standard design from a major branding agency.
Mon, 17 Sep 2012
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