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A new D&AD?
I don't agree with most of what mr Brody says, but with this occasion I am in agreement.
The lacklustre, empty promises have rightly all but destroyed any credibility the Lib Dems had, as we'll no doubt see in two years when they lose all their seats.
Take the Governments comms on the tax issues surrounding companies like Google. Sure, Google appear to have been clever, but unlike the Government ministers Google have been quite transparent about their operation and whilst their tax contribution is lower than the UK Government would like this is mere deflection tactics by the coalition. Corporation tax is taxed on profit, and Googles surplus is called operating profit.
Google retain these operating profits, as do any other businesses, for reinvestment. And WHERE is a huge chunk of that invest going Mr Cameron? Mr Clegg? That's right, LONDON and the UK. Employing over 2,500 people, setting up, supporting and investing in tech and creative hubs. So the coalition would be wise to cautious around this topic.
My laboured point is that the industry also needs to support this manifesto. Education is lacking because the Government haven't given them the tools to move with the times and so it falls to us to do more than our bit.
Judging student awards, buying the D&AD annual/membership or creating another unpaid/minimum wage internship is not enough (it's a good start, but nothing more). We all need to provide more support and mentoring for our rising stars of the future.
So can you do more? Will you do more? Well?
Wed, 28 Nov 2012
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