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AKQA creates World Wildlife Fund's first iPad app

Why not just do it as a website? Barely 25% of Americans have a tablet and there is nothing in this app that couldn't be done just as well in a site. I hate this kind of thing. Design agencies in a circle jerk, patting themselves on the back for an inept answer to a real world problem. Real design is about finding elegant solutions to real world problems, and one of those problems is how do we get the message to the right audience. Instantly eliminating 70% of the market is breathtakingly stupid. And even then, why should I download this to my tablet? I have 14 apps on my tablet, and about twice that on my phone - the ones that aren't games are utilities like Facebook or twitter. Why would I crowd that with another vanity app? This really should have been conceived as a website.

Tue, 22 Jan 2013

9:49 pm