Sane & Able creates new branding for Ivor Bolton
Sane & Able has created new branding for conductor Ivor Bolton. The consultancy says it kept the theme ‘serious and simple’, in keeping with Bolton’s career as a classical musician. Sane & Able director Alan Long says, ‘Because he’s a conductor we needed quite a lot of movement in it, but it’s not overactive - it’s easy-going and flowing.’ Bolton’s new website will go live in early January 2010.
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