Stand to brand Glasgow Art Fair

Glasgow-based consultancy Stand is creating a new visual identity for Glasgow Art Fair 2008.

Events organiser UZ reappointed Stand to work on the fair for the fifth year in a row.

Glasgow Art Fair producer Cristina Armstrong reports that UZ has briefed the consultancy to ‘develop the design and brand identity for the Glasgow Art Fair campaign over the next three years’.

As well as creating a new marque, Stand is designing a poster campaign and all other promotional materials for the fair.

Stand managing partner Maggie Croft adds, ‘Our remit is to grow the identity and make sure that it sits dynamically across on- and off-line marketing, sponsorship and promotional activity.

The 13th annual Glasgow Art Fair will take place in a marquee in the city’s George Square on 27-30 March.