Alternative Olympic posters
An all-star cast of graphic designers have created ‘alternative Olympics posters’ for a new show, Fit, opening this weekend.
Curated by Jonathan Barnbrook and Vaughan Oliver, designers including Neville Brody and Alan Kitching were tasked with creating posters inspired by London 2012 – or, more accurately, its well-documented design-related oversights.
It’s been no secret that some people have been somewhat disillusioned with the official Olympic logo, and the process by which the official London 2012 posters were commissioned, featuring, as they did, the work of artists rather than designers.
However, the show aims not to make a complaint about these various issues, but to highlight the huge amount design talent Britain has to offer – even if said talent was overlooked in creating the logo and poster designs.
Fit: London 2012-Inspired Posters by Contemporary British-Based Graphic Designers, is at Lethaby Gallery, Central Saint Martins, London WC1, from 2-9 July, and Window Gallery, Central Saint Martins, London WC1, from 2 July-30 August.