Supple Studio creates Armadillo from ones and zeroes

Armadillo branding uses zeroes and ones to reference raw data used in the work of the company, which “turns data into creative magic”.

Supple Studio has rebranded customer relationship marketing specialist Armadillo positioning it around the idea of “Turning data into creative magic”.

The wordmark “Armadillo” can be broken apart to reveal that it is composed of digits.

Supple creative director Jamie Ellul says “Armadillo’s work is very much based on solid data – taking facts and figures from recent campaigns to inform their creative solutions, resulting in effective output.

Zeroes and ones

“Our design strategy was based around the line ‘Turning data into creative magic’ and the result is a brand identity that uses zeros and ones – raw data – as assets to create the Armadillo logotype and a suite of illustrations.”

Armadillo account director Kate Salisbury says the “adaptable and fun” brand is based on the company’s “key offerings of Data, Insight and Creative” and includes a set of “playful guidelines”, which will be applied across the business.

Branded animation

The identity has rolled out across all external communications including a new website designed and built by Mud, which builds on the zeros and ones concept.

The website features a short branded animation that tells the story of Armadillo – written by Jim Davies at Totalcontent and storyboarded by Supple with animation work by Simon Deshon at The Creative Federation.

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