Seasoned industry watchers will be eyeing this year’s 100% Design more closely than previous events. It was schemed and costed long before the economic indicators turned nasty, and how it responds to the ever darkening news could shape the design industry for some time to come.
Welcome to the all-new Interiors magazine.
We know all too well about competition for work overseas or for global clients.The scenario identified by Gordon Brown on a visit to China while he was still Chancellor hasn’t changed.
The retail sector is a major consumer of design services, as well as one of the most savvy. All parts of the market, from value to luxury, and across all aspects of the sector - be it interiors, packaging or point-of-sale - understand the value of design and how it can contribute to a brand’s success.
Sustainable design is not a passing fad. It is now integral to the future of the industry, particularly among the emerging talents as this year’s graduate shows will certainly reveal. It is the more established players, particularly in branding, that need to get up to speed.
With results rattled by the recession, there’s been an unprecedented reluctance to enter our survey this year - but groups will flock back as soon as their fortunes are restored, argues Lynda Relph-Knight