SVI Design works on Victoria Beckham's brand
SVI Design is working on brand guidelines for Victoria Beckham, to steer the roll-out of the pop star and designer’s brand across her denim, dresses and glasses collections. SVI was appointed by Beckham’s management company 19 in the summer following a pitch, and, according to the consultancy’s founder Sasha Vidakovic, tasked with refreshing the former Spice Girl’s brand identity. Vidakovic says the aim of the project was to base the identity ‘around Beckham’s ...
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