What is the best use of a QR code that you have seen?
Steve Osborne’s recent article looked at the use if technologies such as QR code on packaging. What is the best use of a QR code that you have seen?
‘I’m going to be my usual contrary self and draw attention to the most pedestrian use of QR codes. My mum’s local newspaper property section carries QR codes against each tiny listing. If you’re interested in a property, link from the code and see the fuller information, the lush image gallery, floor-plan, energy efficiency chart. We shouldn’t be thinking about QR codes as special, they’re going to be ubiquitous because they’re just very helpful for bookmarking the real world and connecting it with the virtual.’
Nicolas Roope, co-founder, Poke
‘The team at Heineken are never afraid to embrace new marketing channels or opportunities and on this occasion, at a music festival in Poland, they have created a good use of QR codes, no easy feat. Traditionally QR codes have looked rotten, added no value to the user beyond selling something so this interaction that is fully integrated lets people at festivals create unique codes that other festival goers could scan to find out info and start a conversation. This is then brought to life through other social media channels. Fun and engaging.’
Elliot Wilson, managing director, Elmwood London
‘No. No. No. No. Pixelated puke. Please stop.’ (Note, Daljit also directed us to http://wtfqrcodes.com).
Daljit Singh, executive creative director, Conran Singh