Doctor Who around the home
BBC Worldwide has launched Doctor Who Home, a series of design-led homeware products created by Skew & Rude.
This is the first range of products ever developed by the BBC in conjunction with a design partner.
It comes ahead of BBC Worldwide’s preparation for Doctor Who’s 50th anniversary next year.
The broadcasting division identified a market gap for 16-60 year old Doctor Who fans, or ‘space-cadets’ as BBC Worldwide creative director David Wilson-Nunn calls them.
Wilson-Nunn, who led the appointment, had already worked with the consultancy on strategic work for Doctor Who.
A bold graphic approach features Daleks, the Cybermen, and the TARDIS across 14 products, including teapots, mugs, espresso cups, note pads, greeting cards and wrapping paper.
Designs were worked-up by ‘vectorising images and then developing block colour work and playing with shapes across product ranges - tableware, textiles and stationery,’ according to founder and director of Skew and Rude Abi Williams.
Boxed card packaging features a TARDIS graphic which Wilson Nunn says ‘is like a secondary brand logo for us – the one thing that never changes and something we can use across everything’.
The Doctor Who Home Collection will be available in shops including the bbcshop.com and Selfridges from the end of November 2012 and Williams says, ‘We’re working on the next season to follow this collection. We want to push the design as far as possible and have two fantastic concepts for a product brand.’