Friday, 25 July 2014
Advanced search

Addressing the need: The Graphic Design of the Eames Office

From the rich design portfolio of husband and wife design team Charles and Ray Eames, the most commonly known, desirable and influential piece is their lounge chair and ottoman set.

Lounge Chair and Ottoman poster

Lounge Chair and Ottoman poster

Comparitively little is known of their graphic design work, but a new London exhibition at PM Gallery & House will look to address this when it opens next month.

The exhibition title ‘Addressing The Need’ is a reference to both a Charles Eames quote about identifying problems and solving them with design, and the PM Gallery addressing the under-represented side of the Eames’ work, according to PM Gallery curator Carol Swords.

Little Toy box cover 1952

Little Toy box cover 1952

Over a 40- year career the Eames perfected the design of plywood and plastic chairs, toys, and during World War II even aeroplane parts, plus body and leg splints.

For this work, the Eames have earned their place in the design pantheon, but   Swords, who has curated and designed the exhibition herself, says ‘We were looking to show something that no-one else had.’

Ray and Charles Eames at the Aspen Design Conference 1974

Ray and Charles Eames at the Aspen Design Conference 1974

Eames Office in Venice, California, opened in 1943, and was producing graphic design – for branding, packaging and advertising - film, photography and exhibition design, in the way that many full service consultancies do today.

This exhibition will present examples of the ads, brochures, pamphlets, posters, booklets and films the Eames Office produced, along with some of the chairs and toys.

Ad for molded plywood campaign 1952

Ad for molded plywood campaign 1952

 Film was one of the Eames’ main exploits. They made 125 over the course of their careers, including the much lauded Powers of Ten, which explores the relative size of everything in the universe and will be shown at the exhibition.

‘We’ll also show the Architect and the Painter,’ says Swords ‘and we’re still deciding on the last one.

Ray and Charles Eames with a model of the exhibition Mathematica

Ray and Charles Eames with a model of the exhibition Mathematica

The longevity and resonance of the Eames’ own exhibition design is also covered in Addressing the Need. Mathematica, an early example of interactive exhibition design, was originally designed in 1961 and is still on view in Boston and New York. 

Given the breadth of the Eames Office’s offer, much of the graphic output was for its own products, although it is worth noting they had a number of long term clients, including IBM.

IBM was a longstanding client of the Eames Office

IBM was a longstanding client of the Eames Office

Consequently the exhibition has sought out what Swords calls, ‘very stylistic small graphical content.’

Timeline created by Eames representing 1100-1300

Timeline created by Eames representing 1100-1300

The popular House of Cards toy, made from slotted cards, will be displayed and explained in such a way, alongside associated Eames Office designed paraphernalia.

Double sheet of all Computer House of Cards faces 1970

Double sheet of all Computer House of Cards faces 1970

Addressing The Need: The Graphic Design of the Eames Office runs from 14 September – 3 November at The PM Gallery & House, Mattock Lane, Ealing, W5 5EQ

Readers' comments (1)

  • I just watched a really good documentary about Charles and Ray Eames, and we ran a story on our blog

    Unsuitable or offensive? Report this comment

Have your say

Mandatory
Mandatory
Mandatory
Mandatory

Follow Me on Pinterest

Related images