Alternative Olympic posters
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An all-star cast of graphic designers have created ‘alternative Olympics posters’ for a new show, Fit, opening this weekend.
No Guts no Glory, by Morag Myerscough
Curated by Jonathan Barnbrook and Vaughan Oliver, designers including Neville Brody and Alan Kitching were tasked with creating posters inspired by London 2012 – or, more accurately, its well-documented design-related oversights.
Where are they Now? Andy Altman, Why Not Associates
It’s been no secret that some people have been somewhat disillusioned with the official Olympic logo, and the process by which the official London 2012 posters were commissioned, featuring, as they did, the work of artists rather than designers.
VELODROME – Jonathan Barnbrook
However, the show aims not to make a complaint about these various issues, but to highlight the huge amount design talent Britain has to offer – even if said talent was overlooked in creating the logo and poster designs.
FIT – Marina Willer with Ian Osbourne, Pentagram
PUME! I am thee olympicks! - Graham Wood
Fit: London 2012-Inspired Posters by Contemporary British-Based Graphic Designers, is at Lethaby Gallery, Central Saint Martins, London WC1, from 2-9 July, and Window Gallery, Central Saint Martins, London WC1, from 2 July-30 August.
Onomatopoeialympics – Michael Worthington using Wonk modular alphabet by David Karwan
NEW GOLD DREAM – Vaughan Oliver with Marc Atkins
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Readers' comments (16)
Dan | Tue, 26 Jun 2012 10:26 am
Wow, hilariously bad.
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Stuart | Tue, 26 Jun 2012 11:03 am
Is this meant to highlight the huge amount of talent Brtain has to offer? It's no wonder that said talent was overlooked!
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Charlotte | Tue, 26 Jun 2012 11:09 am
You pulling my leg?!
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Tom Actman | Tue, 26 Jun 2012 11:23 am
We all have our own interpretations of what's good / bad when it comes to design, but I'm struggling to answer what on earth these posters mean to anyone other than those that created them?
In the broader sense, how are these any different from the posters artists created not so long ago?
Perhaps we need alternative designers to create some alternative alternative Olympic poster designs. But, designs with a purpose this time.
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Richard Holt | Tue, 26 Jun 2012 11:26 am
There was quite a lot of grumbling by graphic designers when famous artists were chosen instead to provide the official 2012 posters.
Judging by these examples, it now looks like a pretty shrewd decision.
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Jessica Jenkins | Tue, 26 Jun 2012 2:27 pm
What miserable comments. I think we need to know in what sense "alternative" is meant here. If the show is "not making a complaint about these various issues", then does that mean the posters are just those that could have been the ones chosen to promote the Games, or do they an alternative rhetoric on the Games? If so, then thats the criteria to judge them, but the brief is not clear in this piecel
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Anonymous | Tue, 26 Jun 2012 2:48 pm
Ummm... I'll take most of the official posters over most of these any day.
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Anonymous | Tue, 26 Jun 2012 4:52 pm
'Judging by these examples it now looks like a pretty shrewd decision', judging by the comments so far, other graphic designers are as usual first to slag people from their own profession whenever anybody dares to be pro-active about a subject many people have had issue with. Well done ladies and gentlemen you are doing our profession proud.
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Anonymous | Thu, 28 Jun 2012 7:23 am
I'm with Jessica on this one, sure they're not 'promotional' but they are alternative and for that I like them. I think I've had about enough of the 'WOO OLYMPICS!' the Media are shoving down our throats at the moment, it's good to see something inspirational for thems that preferred art to p.e. at school.
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Miles | Thu, 28 Jun 2012 9:50 am
The critics here are clearly unaware that all the contributors have given their time for free and that all the money raised is going to support students? Bravo!
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