Cider brand Kopparberg, is bringing its artsy pop-up event, Kopparberg ün-establishment, to the Nicholls and Clarke Building in Shoreditch from this weekend.
The space will serve as a platform for murmuring underground forces in the world of design, art, fashion, music and invention, providing a series of free workshops, talks, screenings and parties.
In its celebration of fringe-culture, the programme includes a street art tour of east London and a pop-up Poloroid portrait studio. All so far adhering to the hipster guidebook (remember to wear your plaid, beard, and spray-on jeans), but the promise of ‘guerilla gardening’ sounds like it might at least muddy the brothel-creepers.
Determinedly ünconventional figures holding workshops include the illustrator Hattie Stewart on doodle-bombing and the illustrator Margot Bowman on GIF creation. Various others will be imparting knowledge on subjects from ‘yarn-bombing’ to ‘DJ skills’.
The presence of creative science collective Super/Collider should mix things up a bit, and a DIY exhibition by Jotta features video on the theme of ‘Refraction’, citing influence from Pipilotti Rist.
A panel discussion on the future of publishing with GQ editor Dylan Jones, Crack Magazine, Steve Watson from Stack Magazines and Hanna Hanra of The P.i.X, sound like it might peel off the gloss to provide some insights.
In true pop-up style, the decor will be a work in progress, with artist Camille Walala embellishing the interior and exterior of the Victorian warehouse with her tribal pop prints over the opening weekend.
Most intriguing of all is the screening of Grandma Lo-Fi, a 60 minute documentary on Icelandic octogenarian Sigríður Níelsdóttir who began making music aged 70 from her living room in Reykjavik, releasing 59 albums of keyboard-playing, improvised percussion and pet noises over the course of seven years. We can only hope that Grandma Lo-Fi will be attending the ün-establishment afterparty on 25 October, to teach Alt J, Krystal Klear and Fortromeau how it’s done.
Celebration of fringe culture is pop-up integrity in a can. Or, if it’s Kopparberg, a bottle. But, cynicism aside, this sounds like it includes some interesting new projects, and a chance to get involved - if in a rather hipster-tourism way. In any case, afternoon tea with Grandma Lo-Fi is a must.
Kopparberg ün-establishment will be held from 20 - 25 October atNicholls & Clarke, 3-10 Shoreditch High Street, Spitalfields London E1