Mr Brainwash takes over London's Sorting Office
With his guerilla tactics and subversive take on pop culture, it’s perhaps fitting that artist Mr Brainwash’s first UK solo show is housed by the site that made headlines with a huge Halloween rave back in 2010.
Now, however, riot police will have little cause for concern when the exhibition at The Sorting Office on London’s New Oxford Street opens this Friday: Mr Brainwash’s work is cented round his mottos ‘Life Is Beautiful’ and ‘Never, Never Give Up’. Nothing too scary there, then.
The colossal Sorting Office space which Brainwash will take over for the show sits a stone’s throw from British Museum will be showing giant installations, murals and other artworks.
Mr Brainwash is the artist alter ego to Thierry Guetta, who is perhaps most widely known for his Warhol-esque cover art for Madonna¹s greatest hits compilation, Celebration, for which he created 15 different covers for the accompanying vinyls, singles and DVD releases.
He was also the subject of Bristolian scamp Banksy’s 2010 film Exit Through The Gift Shop, and there is some speculation (refuted by both) that Mr Brainwash is in fact an alter ego for Banksy himself.
While the show is free and not ticketed, big Brainwash fans should try and get down early on the opening day – the first 500 visitors when the doors open at 9am will receive a signed print.
Mr Brainwash’s work will be on display from 5 – 31 August at The Sorting Office 21-31 New Oxford Street, London WC1