Austin Elwood joins Brand Me as planning director

Austin Elwood has joined Brand Me as planning director and has merged his strategic business consultancy, Elwood Research, with the design group.

Elwood, who starts this week, has previously worked alongside Brand Me for clients including Diageo, Unilever and Mars. He says, ‘It seemed like a natural fit to formalise that relationship.’

Prior to setting up Elwood research, Elwood worked for Nestlé UK and Spillers Pet Foods.

Brand Me says, ‘With Austin’s appointment, we will continue to strive for further interrogation of the creative process and also to refine and hone the Brand Me offer in order to ensure we are constantly thinking about our clients’ business needs and increase the effectiveness and efficiencies of our branding work as a result.’

Clara O’Reilly has also joined Brand Me’s client services team, in a move unrelated to the merger with Elwood Research.