The Airbnb rebrand – lessons from a thorough immersion process
Ahead of his session at November’s Festival of Marketing, Airbnb head of art department Andrew Schapiro tells us how a heavy immersion process helped Airbnb define its new branding
Ahead of his session at November’s Festival of Marketing, Airbnb head of art department Andrew Schapiro tells us how a heavy immersion process helped Airbnb define its new branding